YouTube Renaming FameBit Into BrandConnect

FameBit, YouTube’s influencer marketing platform obtain by Google in 2016, is today undergoing a rebranding. The new platform will now be called YouTube BrandConnect. YouTube is Renaming its FameBit Influencer Marketplace to ‘BrandConnect’. BrandConnect The YouTube BrandConnect is supposed to help YouTube creators and brands to create branded content, ensuring that it is both authentic…

YouTube Is Experimenting Shoppable Ads

YouTube has recently announced a new ad format that will add YouTube’s ads to capability more action. The new ad format is called “Direct Response” which allows adding browsable product imagery to inspire the next purchase. Display Products From Your Catalog First off, YouTube is adding new eCommerce products listings below video ads, in order to help…