The terms On-Site SEO and Off-Site SEO might be heard by almost everyone numerous times. Especially when someone is hiring a professional to take over SEO, SEM, or SMM of a business website. Understanding the major factors of On-Site and Off-Site SEO would help a business owner to track progress and stay aware of the work being done for his/her website. Knowing about these terms isn’t enough but making yourself apprised with the latest trends is something vitally needed.
Today’s topic mostly covers Latest Factors for On-Site SEO in 2020 as well as when and why you should apply On-Site SEO to your website? Remember to check back for Off-Site SEO trends in the coming week.
SEO stands for Search Engine Optimization. If you’re totally not sure about SEO, I suggest looking at What is SEO first? It will allow you to envision how it works and what are the strategies.
What is On-Site SEO?
On-Site SEO (also known as On-Page SEO) is the optimization of website structure and content. It is the process of optimizing individual web pages in order to rank higher and boost more relevant traffic in search engines. Common On-Site SEO practices include; optimizing title tags, content, internal links, URLs, etc.
If you’re a business owner or manager who doesn’t exactly know how to deal with SEO trends or strategies. We are here to help you in most of part. Leaving your comment at the end of the article helps us to get back at the soonest possible about your query. You can also Hire Us for consultation and/or taking care of complete SEO, SEM, and SMM campaigns on your behalf.
Let’s start a conversation that you have been waiting for. So first I would be outlining factors that are equally important as well as something that must not be neglected at all.
On-Page SEO factors
The on-Page ranking has a huge impact on your page’s visibility vis-a-vis ability to rank in search engines subject to its proper optimization. On-page SEO is a combo of factors that affect search engine rankings or have a direct/indirect influence as well as an impact on the rankings of a business website. That combo comprises of the following:
1) Content of a page
Content plays a predominant role in the success of a business website. One of the common mistakes most of the website owners do is to copying content from external URLs or competitors’ websites; If you’re the one doing something the same you will be in big trouble. Google tracks content for each website either in a month or within three months of your website launch using a crawler. This crawler allows Google to display your business information properly in search results. If your website content conflict with another website that is relatively older than yours that means your business not ranking at all. Foremost user experience based on the content of your website. If the content on your website doesn’t make sense to the user or isn’t relevant; you will be hitting the maximum bounce rate of the audience visiting your website.
2) Use of https Protocols
Https means Hypertext Transfer Protocol Secure. In 2014, Google Announced that HTTPs has become a lightweight ranking signal. There is an assumption that in 2021, search engines won’t show up a website in search results if its not protected through an SSL, TLS, or WildCard.
3) User-Friendly URLs
URLs should be simple and user friendly. The website’s URL must be a reflection of services, products, or information display on the respective page. It looks better and makes more sense for the users. Some best practices for URLs are:
- The shorter the better.
- Separated words with a hyphen.
- Ideally, it should include a focus keyword(s).
4) Robots.txt file
Robots.txt file is the file that tells search engine spiders to crawl or not crawl a specific section or a page from the website.
If you haven’t checked our recent article about Robots.txt file, this is the time because we have covered the most simple steps for generating robots.txt file by using Yoast SEO. Check out Simple Steps for Robots.txt file.
5) Image Optimization
The search rationale for searching images is 23% higher than other major search engines such as Yahoo, Bing, Youtube, and Amazon altogether. Uploading images to the website that are relevant to the services, product or business means a potential gain of relevant traffic from Google. That’s why you should add alt text to every informative image on your website that describes your business best. An example of Alt Text is showing below:
6) Website Speed
Page speed really matters and reasoning is quite simple than you ever think about it. The era is changing so the audience is getting more technically sounds than ever before. Website or mobile app visitors are always impatient and unwilling to wait on a website that can’t load within the first 10 seconds. The ideal loading speed of the website should be between 4 seconds to 10 seconds depending on how big your website is. To test the page speed of a website, there are tools available that can do this for Free such as Google Google Page Speed Insights and GTMetrix. If a website ranks lower than 80% of results that means you must figure it out.
When you should do On-Site SEO
There are fewer things that actually require a one-time setup while launching a website. Some of these are Page Title Structuring, HTTPs or SSL Installation, Website Speed Optimization, Website SEO Optimization, etc. If you don’t know how to check SEO Health for a website so you can always do that for free by visiting SEO Site Checkup.
SEO is a myth and a combination of diversified trends, strategies, algorithms, etc. If you don’t have enough knowledge, its always better paying someone rather leading your business presence to the worst level. Hiring a professional is always recommended and if you would like to offer an opportunity; we are always ready for that.