The terms On-Site and Off-Site SEO might sound similar but these ought to be meant differently. Those are some of the basic terms used by SEO professionals while quoting and discussing with their clients. Some owners may have a little knowledge about these terms but mostly not.
Let’s uncover some of the latest techniques for Off-Site SEO, Link Building, and Non-Linked Off-Site. These are the factors that vitally needed for your website growth as a human needs oxygen?
Don’t forget to checkout my recent articles like What is SEO, What is On-Site SEO. It will help you understand Off-Site SEO much easier than ever before.
What is Off-Site SEO?
Off-Site SEO (also known as Off-Page SEO) is the process to improve the search engine rankings for specific keywords. It is used to build backlinks on external websites having higher PA and DA rankings. Websites with 80+ DA & PA ranking are usually advisable but ranking between 60-70 is not bad too. These backlinks could be free as well as paid but you also need to make sure that whatever backlink you get is properly updated, have correct business information, and description of the keyword(s). This will allow a reduction in bounce rate and stabilize the audience for lead conversion.
If you’re a business owner or manager who doesn’t exactly know how to deal with SEO trends or strategies. We are here to help you in most of part. Leaving your comment at the end of the article helps us to get back at the soonest possible about your query. You can also Hire Us for consultation and/or taking care of complete SEO, SEM, and SMM campaigns on your behalf.
Off-Site SEO Techniques
Let’s outline the most basic exigencies for the Off-Page SEO. Off-Site SEO is predominantly used SEO professionals as well as Social Media Marketing agents. With these tactics professionals briskly boost a website’s rank, audience, search engine rankings, etc. A cardinal factor is to understand how Off-Site SEO can directly or indirectly influence and impact search engine rankings of a business website. Graphical presentation of the most common practices can be seen below:
Blog / Directory Submissions
Blog and directory submissions are the processes of submitting your post(s), keyword(s) and description of your services vis-a-vis product on different highly ranked platforms such as Craiglist. Craiglist allows you to open an account Free of Cost where you can list your business services, products, information, etc segregated by State, Province, Zipcode, and City. This website plays an aggressive role in sending actual leads to your website.
Blog directories such as Tumblr etc display posts and blogs within their database for each related search query. If you’re blogging well, then I would recommend subscribing for these TOP BLOGGING PLATFORMS and sharing your blogs using a Business Profile. It is the best way to get highly ranked DA & PA backlink Free of Cost.
Social Media Networks
Social networks help a business to boost rapidly by interacting with the direct audience. Could be Free or Paid but in both scenarios, you can get the most relevant engagements as fastest as you intend too. Backlinks generated by posting through social networks mostly found in the top ranks of Search Engines so neglecting social media is not an option at all.
Blogging or Guest Posting
During 90’s business owner mostly get their team involved in blogging and commenting to the most relevant groups, posts and/or platform which keeps their search presence quite stable. Nowadays digital marketers search for a keyword and comment on behalf of a business, services, or product with recommendations. Sequel to study, blogging is the second most important type of content for digital marketers and 70% of professionals use blogging with personalized social media content.
However, Guest posting is a different term for writing or publishing an article on the third party website, blog, and/platform.
Video Promotions
While we mostly see everyone busy, at some extent it is felt that reading blogs isn’t that much effective compare to watching promotional videos. The video represents business 100 times better than an article with 300 – 500 words. The promotional videos have proper titles, tags, descriptions, and reference links.
Online Answers
By joining Q&A forums such as Quora websites that are relevant to your business or blog, you can provide people with clear answers. Products and services that solves human problems seen improving online visibility and generating traffic much rapidly than a silent business.
Forum Posting
Get involved with specific search forums as a way of connecting to your community. Make sure that you are choosing forums according to your business niche and if you’re answering publicly; your answers are relevant and acclaimed globally.
NAP Citation
NAP stands for Name, Address, and Phone Number. Name, Address, and Phone Number (NAP) citation is used for business presence in Online Directories. Citation signals one of the top local Off-Site ranking factors. The most salient NAP citation that seems to really worked out are Google Map and Google My Business listings (examples below).
Google Map Listing Example
Google My Business Example
Conclusion
To sum up there’s a lot more you can do with Off-Site SEO than just link building. Remember, SEO is not an overnight process nor is it a one time deal so you must stay consistent.
SEO is a myth and a combination of diversified trends, strategies, algorithms, etc. If you don’t have enough knowledge, its always better paying someone rather leading your business presence to the worst level. Hiring a professional is always recommended and if you would like to offer an opportunity; we are always ready for that.
Looking forward to comments on:
- What off page SEO steps do you spend the most time on?
- Which ones do you find yourself revisiting most often?
- Which ones are your favorites?
