While Facebook is slowly rolling out its new Shops feature on both Facebook and Instagram. The company is also taking the next steps into eCommerce within WhatsApp, as it looks for ways to monetize the app’s 2 billion active users. New Business Promotion Tools on WhatsApp.
WhatsApp Adds QR Codes for Businesses and Catalog Links to Simplify Sharing
And this week, WhatsApp’s added two new features to help brands better promote their presence on the platform.
The global COVID-19 health pandemic has raised the stakes for businesses. When it comes to using digital channels to connect with customers. And today WhatsApp unveiled its latest tools to help businesses use its platform to do just that.
WhatsApp’s adding new QR codes for businesses
QR codes offer a simple way to help connect WhatsApp users with your WhatsApp presence. And start a message thread direct from the QR code scan.
As explained by WhatsApp:
“QR codes are a digital front door that makes opening a chat with business as easy as possible. Previously when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, people simply can scan the QR code a business displays on its storefront, product packaging, or receipt to initiate a chat.”
How to Use QR Codes on WhatsApp Business
QR codes are available for businesses globally, using the WhatsApp Business app or WhatsApp Business API. To get started with QR codes, you can follow the following quick steps.
On Android
- Open WhatsApp Business > tap More options
- Tap Business Tools > Short link.
- Tap View QR Code to view your QR code.
On iPhone
- Open WhatsApp Business > Settings.
- Tap Settings > Business Tools > Short Link.
- Tap QR Code to view your QR code.
You can find further instructions here on how to share, print, or reset your business’ QR code.
Sharing Business Catalogs on WhatsApp Business
Catalogs on WhatsApp Business let businesses showcase their goods or services, to make more sales. Catalogs were launched last year, and have since become a great way for people to engage with businesses on WhatsApp, with over 40 million people viewing a business catalog on WhatsApp every month.
Now, it’s becoming possible for businesses to share their catalogs, and specific items as links on websites, Facebook, Instagram, and elsewhere. Whan people want to share a catalog or item with their friends or family; all they have to do is copy the link and send it.
Catalog links are now available globally. You can find out more about how to share catalog links on WhatsApp Business, here
