While Facebook is slowly rolling out its new Shops feature on both Facebook and Instagram. The company is also taking the next steps into eCommerce within WhatsApp, as it looks for ways to monetize the app’s 2 billion active users. New Business Promotion Tools on WhatsApp.
WhatsApp Adds QR Codes for Businesses and Catalog Links to Simplify Sharing
And this week, WhatsApp’s added two new features to help brands better promote their presence on the platform.
The global COVID-19 health pandemic has raised the stakes for businesses. When it comes to using digital channels to connect with customers. And today WhatsApp unveiled its latest tools to help businesses use its platform to do just that.
WhatsApp’s adding new QR codes for businesses
QR codes offer a simple way to help connect WhatsApp users with your WhatsApp presence. And start a message thread direct from the QR code scan.
As explained by WhatsApp:
“QR codes are a digital front door that makes opening a chat with business as easy as possible. Previously when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, people simply can scan the QR code a business displays on its storefront, product packaging, or receipt to initiate a chat.”