Shops for eCommerce platforms
Lately, Facebook and Instagram launched ‘Shops’ which is a new eCommerce platform and is exclusive for these two social media platforms. As Instagram looks to make eCommerce more of an emphasis. So, it’s testing a range of new, in-stream shopping tools, including Shops and the expansion of shopping tags.
Although a very limited number of accounts have been granted access to this feature. But it is expected that it will be made more accessible to all business accounts through the existing business tools.
Instagram has launched shopping tags in the caption
Take a look at the screenshot below for shopping tag:
This feature essentially allows business owners to double down, using these in-caption links and product tags allowing ease of use for customers. These features will certainly open up more possibilities as people get used to buying products from accounts they see on their feed. Which was previously only used for interacting with their friends and family and to spread humor or to raise awareness about social issues and to educate people on the events transpiring in the world. But more and more people are using these platforms. It has attracted aspiring businesses looking to expand their market reach and increase exposure to a variety of potential customers.
This approach to eCommerce is still relatively new and has a lot of potentials to grow but it is more appealing to the new generation than physically going to stores and shops or even having to look for relevant websites. These features allow them to find, compare, and shop all without leaving one app or without having to open multiple tabs and allows people to save time in the already fast-paced lifestyle of the 21st century.
Instagram shopping tags are not widely available yet. It may become more accessible once Instagram rolls out Shops, but right now, it’s still fairly limited.