Mobile has been slowly overhauling desktop in terms of usage for all internet related activities. This shift has been unspectacular, but powerful. In fact, mobile considered 51.6% of users worldwide from May 2019- May 2020 while desktop at 45.23%.
This continuous trend has been balanced and strong enough to motivate Google for introducing Accelerated Mobile Pages (AMP) technology. It is an open-source effort to help optimize websites and faster mobile browsing experience.
Let’s gossip about the AMP technology and make sure we are all aware of what Google AMP actually is? Reasons to use AMPs on your website in 2020?
What is Google AMP?
AMP stands for “Accelerated Mobile Pages“. It’s an open-source technology that allows you to build a website that loads almost instantly on mobile devices (Mobile Friendly Websites). It is also known as Lite Pages. It was initially instigated by Google in 2015 so that businesses could avoid the slow loading of their websites leaving them with frustrated users.
Google AMP is compatible with many web browsers such as; Firefox, Chrome, Safari, UC Browser, etc.
Types of Google AMP
There are four types of accelerated mobile pages:
- Website/Web pages
- Stories
- Ads
- Emails
Since we have understood how AMP penetrated in the last few years. It would be nicer enough to perceive the major reasons and significant use of Google AMP (accelerated mobile pages) in 2020.
4 Reasons to use AMP (Accelerated Mobile Pages) – SEO 2020
Considering a large number of mobile users; adapting AMPs for a website will give a boost the traffic and attention of visitors. Following are four reasons why you ought to use AMP on your website in 2020:
Building up AMP as per standards defined by Google isn’t that much easier. If you have minimal knowledge of WordPress CMS, it is always recommended to Hire a Professional for this task. How about hiring me? Feel free to leave your comments for any guidance and we will get back to you asap!
1: Faster Load Time
Accelerated mobile pages are all about encouraging websites to load quickly. This technology was founded with the idea that mobile users expect results quicker. Web pages can be adjusted as per smartphone OS to load at optimal speeds even on limited connections.
AMP’s project manager Rudy Galfi told that “The median load time for AMP websites is 0.7 seconds, the time it takes for your eye to blink twice. By contrast, the median load time for non-AMP websites is 22.0 seconds, the time it takes for you to leave the site and never come back”.
The image acceleration of CPU and GPU is the one cause it loads faster. When CPU (Central processing unit) renders a page, it uses layers for the images, then sends the media to the GPU (Graphics processing unit) for further actions while AMP allows images to be handled directly by the GPU, which makes website smarter enough for an instant loading experience.
2: Lower Bounce Rate
Bounce rate is a terminology of Google analytics that’s generally referred to the number of people visit a website and leave the website without any further action. Website loading slows mostly experience a high level of bounce rate as compared to one using Lite web pages. AMP lets business owners overcome the bounce rate by giving instant access to their web pages for device users.
3: Optimization for Bloggers
The websites which are going to be benefited by Google AMP are; Blogging sites, News sites, Publishing sites, etc because these websites publish a bundle of content with frequent updates on a daily basis.
What about other websites that do not fall into this category? For those which are not falling in the categories mentioned above, they really don’t need to optimize the entire website for AMP but it is preferable to keep blog section AMP configured to observe mind-boggling results.
4: High Ranking (AMP SEO)
Since Google mostly promotes the AMP website for higher ranking in search engines, content optimization as per AMP standard is getting vital for SEO boost up. Mobile friendly and page loading speed are the two most principal factors for SEO and AMP bears both of these factors. So if I say AMP content is ranked higher than the content published on non-AMP websites; this shouldn’t be a false statement. Even in Google searches, you can see most of the search results will show up with AMP sign letting the user pick up the faster one.
Building up AMP as per standards defined by Google isn’t that much easier. If you have minimal knowledge of WordPress CMS, it is always recommended to Hire a Professional for this task. How about hiring me? Feel free to leave your comments for any guidance and we will get back to you asap!
