An optimized, industrial standard, contemporary, and gleaming website help you generate leads and take a business to the next level. However; a great looking website isn’t enough instead the dire need is a targeted audience that can visit your site regularly. That’s where a modish and targeted SEO strategy comes in.
Search Engine Optimization is divided into two categories; On-Site SEO and Off-Site SEO. On-Site SEO focuses on optimizing different parts of your website that are within your control. On the other hand, Off-Site SEO focus on improving the authority of website domain with valuable content and high-quality backlinks from external websites.
To further understand the comparison between the two, you have to build a basic understanding of On-Site and Off-Site SEO? And what are the latest strategies being implemented in 2020? My recent articles What is On-Site SEO in 2020, What is Off-Site SEO in 2020 will move you through this crucial understanding process. It will also help you visualize the 2020 trends for SEO as well as when and how you should apply these.
On-Site SEO vs Off-Site SEO
A visual presentation of what involves in On-Site and Off-Site SEO is appended below. Today’s article is mostly based on the same factors explaining which one is better and needs to be focused more.
On-Site SEO is also known as “On-Page SEO”, it is an act of optimizing the content on the website. Before attempting website optimization, take a look at our On-Site SEO checklist 2020:
1: Internal Linking
Internal linking is meant for linking related pages on your website. The better way to apply this when one writing a blog on the website; can link related pages with one another, This is one of the important factors of On-Site SEO which helps the audience to look through all the related content they are searching for. It also helps search engines to crawl everything related to a specific keyword(s) and keep visitors engaged for a longer time. Doing this help you achieve better session duration for monetization etc. An example of Internal linking is appended below:
2: Page Performance
The performance of a website or a web page is cardinal to avoid the bounce ratio of web page sessions. A standard time to load a medium size website is between 4-6 seconds. If a website taking 6+ seconds to fully load; it is very obvious that the website is not fully optimized for desktop and mobile users. On top of that this website is killing relevant audiences with a higher bounce rate causing ranked lower in the search engine result pages (SERPs).
If you’re unsure about your website speed, there are some free tools available such as Google Page Speed Insights and GTMetrix. If you want to make your website load fast, contact these guys to show their magic.
3: Structural URLs or Permalinks
A website having an organized structure of its URLs (also known as permalinks) allows search engines to crawl web pages more seamlessly. Efficient navigation or the main menu on the website makes visitors’ life easier to understand what they’re surfing and identifying relevant content, service, and/or product information. URL structure is a way to let the audience and search engines crawl your website smoothly with no apparent gaps or mysteries. A website with proper navigation and relevant information is likely to secure more leads as compared to the one making it difficult for the audience to look through the website.
Off-Site SEO focuses on improving the authority of your domain by getting high-quality backlinks. This can be done with several methods (Paid or UnPaid), running several promotional campaigns, etc. Some tips on how one can build backlinks to a website are:
- Content is the king. Writing good content which is easy to digest by the audience as well as crawl by the search engine.
- Sharing content on social media ultimately generates quality links at a fast pace.
The gist of the off-page checklist is below however to make yourself familiar with the Complete Off-Site SEO Checklist for 2020, Hit me Here. A short brief on each one of these is mentioned below:
Backlink is one of the fundamental factors for Off-Site SEO. Backlinks are the links to your site from external sites having higher PA and DA ranks in search engines. PA stands for Page Authority and DA stands for Domain Authority. The recommended score for acquiring backlinks is 80+ which will send your website with genuine traffic. The more a domain get authority; the better Google boosts its rankings.
There are several approaches to produce effective backlinks such as; guest blogging, being featured in industry trade publications, etc but if you are unsure how to do this, let me help you out.
2: Domain Authority
Websites with a higher domain authority got preferences in the search results. While websites with a lower domain authority are more likely to rank far-flung. Domain Authority is mostly measured keeping following intact:
- How long one has had a domain name (the longer the better)
- History of the domain name
- Number of backlinks. Don’t forget to checkout my forthcoming issue about Backlinks.
3: Social Media Promotions
Social media sites eat up two-thirds strength of internet users. A platform where you can viral content, services, product, etc within few minutes subject to get audience attraction. If your content is picked up and shared by the right influencers, there is no way to stop the high rise. Business also uses paid promotions to attract their audience vis-a-vis having insight for the right audience.
On-Site SEO and Off-Site SEO relates to one another like a foundation with the roof of a building. Both work together to improve the search engine ranking of a website. On-site primarily seems to be a one time measure but for off-site or off-page, you need to follow strict monthly goals. To sum up, while on-site keeps your website stable and off-page boost domain’s PA and DA. Both are something not to be neglected and must be taken to account seriously at all stages of your business growth.
SEO is a myth and a combination of diversified trends, strategies, algorithms, etc. If you don’t have enough knowledge, its always better paying someone rather leading your business presence to the worst level. Hiring a professional is always recommended and if you would like to offer an opportunity; we are always ready for that.